Projects

Disclaimer: I like to think that I am not just a copywriter. I’m a creative thinker and as such, the works I have chosen to display here are not just showcasing copy. They are original ideas that I have birthed with the help of my ever-patient teammates.

That said, shall we?

BUDWEISER

CONTENT STRATEGY / COPY WRITING

BUDWEISER - THE KING IS HERE

Role: Sole Creative Strategist/Copywriter

BUDWEISER - THE KING’S STITCH

Role: Sole Creative Strategist/Copywriter

BUDWEISER - FIFA WORLD CUP

Role: Lead Creative Strategist/Copywriter

DOMINO PIZZA #FEEDYOUREXTRA

CONTENT STRATEGY/COPYWRITING

Domino’s Pizza wanted a rebrand that positioned them as a brand that goes the extra mile to serve the best pizzas.

My copy technique made sure to deliver on the extra with tongue-in-cheek humour.

Role: Lead Copywriter

GO MONEY #ENDCRAZYCHARGES

CONTENT STRATEGY/COPYWRITING

Many people would agree that bank charges are increasingly becoming more like daylight robbery. Go Money decided to solve this problem by developing a payment platform where people can make transactions at no additional cost.

To create awareness for the brand, we started a movement against ridiculous service charges. The hashtag #EndCrazyCharges was used to spur Nigerians to challenge the status quo and embrace a payment platform that’s absolutely free!

We also leveraged contextual digital and press ads to drive the message,

Role: Lead Copywriter

SCHWEPPES "#CHARACTERREQUIRED"

CONTENT STRATEGY / COPYWRITING

Only the discerning, appreciate the unique taste of Schweppes. We created a unique Schweppes personality/character for each variant.

Role: Lead Copywriter

Airstart

CONTENT MARKETING

Airstart - an e-learning startup by Superside, created learning experiences to help ambitious creatives around the world level up their skills and land their dream jobs.

In my role as Content Marketing Specialist, I developed engaging content pillars and created social and web content that successfully generated leads and contributed to the sell-out of three creative courses whilst simultaneously growing Airstart's social community organically by 2,860 followers in less than 3 months.

I got creative with directing and producing content even when members of my team resided on different continents and every online event we held was a great content opportunity.

Superside

CONTENT MARKETING

Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale.

As Content Manager in the Employer Marketing team, I Implemented streamlined processes to enhance cross-department collaboration, specifically between the Talent team and other departments, effectively capturing and showcasing the uniqueness, values, and work culture of each department on the career website. This initiative led to increased engagement, more meaningful hires, and heightened brand recognition.

I managed the company’s Behance page where I curated Superside projects into case studies that inspired other creatives and showcased Superside as a great place to work. In 3 months, the Behance page got 52k+ project views, 5k+ project appreciations, 300+ new followers, and 2 project features by the official Behance curators.

FIDELITY BANK

PRODUCT MARKETING/CONTENT MARKETING/SOCIAL MEDIA MANAGEMENT

As Product Marketer for e-banking services and Content Manager for the Instagram and YouTube platforms, I was able to showcase my range by producing effective content for various customer segments.

I led several B2B, B2C, and Youth Banking campaigns including the launch of Fidelity Virtual Account for merchants, Virtual Cards, and Digital loans.

I championed The Green Room initiative - a campaign to grow our social media following by at least 50% in one quarter.

I served as project manager for The Fidelity Weekly YouTube series where we showcased the Fidelity work culture and engaged staff in interesting conversations, challenges, and games.

I leveraged pop culture to create content that successfully revamped the Bank’s image from archaic to trendy.