Education

University of Stellenbosch Business School

Certificate Course in Digital Marketing

Cape Town, South Africa.

University of Ibadan

Bachelor's Degree in Economics
Second Class Upper Division

Oyo, Nigeria.

Resume

Content Marketing Manager

Superside (formerly Konsus Inc)

Created engaging social and web content that successfully generated leads and contributed to the sell-out of three creative courses on Airstart, Superside's e-learning platform.
Implemented streamlined processes to enhance cross-department collaboration, specifically between the Talent team and other departments, effectively capturing and showcasing the uniqueness, values, and work culture of each department on the website and social media platforms. This initiative led to increased engagement, more meaningful hires, and heightened brand recognition.

Content Specialist

Fidelity Bank Plc

Spearheaded impactful marketing initiatives resulting in a remarkable up to 150% increase in the adoption of e-banking products within and beyond the organization.
Transformed the bank's Instagram and YouTube platforms, garnering over 35,000 new followers in just 6 months.
Successfully repositioned the bank's image from archaic to trendy, effectively engaging a younger audience while maintaining relevance.

Senior Copywriter

Insight Publicis

Served as the dedicated copywriter for Nigerian Breweries (Star Lager beer, Star Radler, & Gulder), ensuring brand salience during the challenging COVID-19 era.

Copywriter

Isobar Nigeria

Played a pivotal role as the sole copywriter instrumental in expanding the agency's client base from 2 brands in 2017 to over 15 local and international brands by 2019.
Developed the campaign that launched Budweiser in Nigeria.
Generated the award-winning idea, "The King's Stitch" for Budweiser, which received prestigious accolades including the LAIF, Creative X, and Cristal Awards.

Copywriter

Centrespread-GREY

Developed and executed creative ideas and marketing campaigns that won pitches for renowned brands like Airtel Nigeria and PZ Cussons.

Copywriting and copy editing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Proficient in the use of Figma, Canva, iMovie, Netcore, Social Bakers, Keyhole, Versus.

Fluent in English

Limited working proficiency in French

Insight Redefini 2020 Hackathon winner

Cristal

Creative X

LAIF (3x)

Pitchers